Professional Cycling Coaching
Arrive Stronger, Enjoy Every Mile“Set your sights on a healthier you by using this holiday as your fitness goal, letting you savour each day to the fullest.”
With the right preparation, a cycling holiday is a delight of effortless climbs and sweeping views. But the dreaded fear of lagging behind the group can cloud even the best of intentions. Enter Sam Williams, our expert cycling coach, ready to help you gain strength and confidence in the months leading up to your holiday, so you’ll ride with ease, keep up with the pack, and even lead the charge on those challenging climbs. Imagine pushing forward, confident in your ability, and being the first to reach the summit—taking in the panoramic views with the satisfaction that you’ve conquered every inch of road.
A former pro cyclist who’s raced for ONE Pro Cycling and NFTO, Sam retired in 2018 and turned to coaching with the Association of British Cycling Coaches. He brings a wealth of experience and technical knowledge to every session, blending science-based strategies with mentorship. As he says, “Having first-hand experience of professional cycling, I understand the pressures and challenges, and believe in creating a balanced approach that boosts both fitness and confidence.”
Whether you’re looking to increase endurance, power, or simply enjoy the journey without feeling like you’re struggling, Sam’s coaching will prepare you for a smooth ride. Training is tailored to your current fitness and goals and includes guidance on using a heart rate monitor or power metre (both are best!). Sam’s program is about arriving stronger, riding better, and fully enjoying the holiday you’ve been dreaming of.
Andy Laidler
TESTIMONIAL
Working with Sam for just over 12 months has been incredible! He took me from struggling to walk again after breaking my femur to competing in the National Hill Climb Championships this year (2024). And that’s only half the story—he’s also got me back to the sharp end of races and Enduro events all year long. His training is never boring, with tons of variation and a deep understanding of what works. My relationship with Sam is excellent, and I have no plans to change that. He’s all about getting you where you want to be, without forgetting those all-important social rides to the café with mates. Every step of the way, the process he’s built is not only effective but genuinely fun. Sam’s always there for any last-minute changes, which makes a huge difference.